LoyalSouls is an agency and production company that works in the urban ecosystem and a young audience. We create intellectual property, events, content and brand — from freestyle to martial arts, from music to design.
Loyal Souls SL. A relentless passion for urban culture, backed by a deep understanding of our audience.
We don't just run campaigns: we create intellectual property and events from scratch for brands and partners across different industries.
We are a creative agency y production company specialized in urban culture and young audiences. We design, produce and manage experiences that connect with the hardest generation to reach.
FU Movement was born here —today our flagship project— and an ecosystem of its own combining events, music, audiovisual, design and sponsorships. Our relationship with talent doesn't begin or end at an event.
FU · EventsWe work across different verticals of the competitive ecosystem: clubs, live activations, tournament licensing and more.
We commercialize Counter-Strike tournament licenses together with ENCOM, organizers of OWN (Open World Now), the largest gaming and esports festival in Spain.
We power the national circuit of Counter-Strike 2, with online qualifiers and major live finals.
We work with professional players and creators from the scene. TH3Antonio y x9nium are just a few examples.
Each project is a world of its own. Together they form the LoyalSouls ecosystem.
The most relevant underground competition in the Spanish scene. Cinematic freestyle battles: Alicante, Logroño, Barcelona (+3,000), FU Battle Night and FU Tapes.
The most viral rap-battle event in the country: a special-card system that turns every battle around, with a €5,000 briefcase on the line.
Design for DOGFIGHT, Jordi Wild's combat event. Key art, visual identity and brand activation.
Graphic design and social media management. Campaigns for ASUS / Republic of Gamers, Nestlé, Nescafé Latte, Lion Cereales, Casio and more.
Our own podcast. In-depth conversations with artists and key figures of the scene.
We connect brands with urban artists and produce their campaigns. Like Lia Kali × G-Shock.
We also work across other urban-culture and combat-sport disciplines.
FU Movement and LoyalSouls have launched their own record label to support and boost artists in the music world: production, distribution and positioning.
Brand design and activation for music festivals like Boombastic, elrow and Monegros, bringing brands like Winamax into the festival universe.
Our next big project: a new format within the LoyalSouls universe. Coming soon.
A new digital battle platform, currently in development, that will expand the LoyalSouls ecosystem toward new forms of online participation.
Thousands of people. One community. This is what every event feels like.
FU · Sold out
Crowd
Energy
Atmosphere
Community
Audience
Backstage
FU 2025
Activation · G-Shock
FU Tapes · +300,000 streamsOur own audiovisual production. Watch it on our channel.
An agency and production company for brands and partners who want to enter the urban territory authentically.
We design intellectual property and create events from scratch for brands and partners across different industries.
Filming, sound and editing for events, music videos and documentaries.
Visual identity, key art and creative assets for campaigns and launches.
Strategy and content to connect brands with young audiences.
We integrate brands into our events and those of partners like Jordi Wild / DWT.
We produce, distribute and position emerging artists with professional recordings, supporting them long term.
We collaborate with leading brands and icons of urban culture and entertainment.
Want to create an IP, an event from scratch or an activation in the urban space? We're your agency and production company.
contacto@loyalsouls.es →This website is owned by Loyal Souls SL, Tax ID B56454432, registered at Calle Gonzalo de Berceo 2, 4M, 26200 Haro (La Rioja), Spain, contact email contacto@loyalsouls.es.
Accessing and using this site grants user status and implies acceptance of these terms. All content, trademarks and logos belong to Loyal Souls SL or their respective owners and may not be reproduced without authorization.
Controller: Loyal Souls SL · contacto@loyalsouls.es. Any data you send us by email is processed solely to handle your request, on the basis of your consent, and is not shared with third parties except where legally required.
You may exercise your rights of access, rectification, erasure, objection, restriction and portability by writing to contacto@loyalsouls.es.
This site uses its own technical cookies needed to function. It also loads Google Fonts, which may involve a connection to Google servers. We do not use advertising or tracking cookies. You can block cookies in your browser settings.
* Informational notice. We recommend review by a legal advisor.
